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Browsing by Author Liao, Chen (廖晨)
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Showing results 1 to 1 of 1
Issue Date
Title
Author(s)
2021
Impact of social media marketing activities (SMMAs) on consumers’ purchase intentions in mainland China: the case of a luxury brand during the COVID-19 pandemic
Liu, Yujie (劉煜婕)
;
Liao, Chen (廖晨)
;
Yan, Qinyi (嚴沁毅)
;
Zhou, Nijing (周妮靜)
;
Zhou, Qiwen (周琦雯)
