http://dspace.cityu.edu.hk:80/handle/2031/3798 2013-04-30T15:24:41Z 2013-04-30T15:24:41Z To, Teresa http://dspace.cityu.edu.hk:80/handle/2031/3800 2007-05-14T08:52:54Z 2007-04-01T00:00:00Z

Title: Quality performance appraisal for library staff Authors: To, Teresa

2007-04-01T00:00:00Z Lam, Louisa MC Storey, Colin To, Teresa http://dspace.cityu.edu.hk:80/handle/2031/3799 2007-05-14T08:53:55Z 2006-08-01T00:00:00Z

Title: Target the staff, then target the market – how academic librarians can successfully reach the minds of new generations of students Authors: Lam, Louisa MC; Storey, Colin; To, Teresa Abstract: This paper discusses the essential prerequisite for a state-of-the-art academic library in marketing and promoting its services today and into the future: library staff with particular personal and professional attributes. Using the experiences of The Chinese University of Hong Kong (CUHK) and City University of Hong Kong (CityU) libraries, the authors describe in what practical ways library management can prepare and support staff to market the library product effectively. Libraries are facing unprecedented change. Two trends in particular are highlighted in this paper, since they directly affect the physical and virtual usage of libraries: First, there is a new generation of computer-literate young people who always resort to the Web for any first, and indeed last search for information. Second, this generation seems to have developed new study habits, and is now more interested in sharing together in an interactive and informal environment. To be able to adapt continuously to the changing environment and attract new generations of readers, library staff members not only need to offer a wider range of facilities, but also need to engineer a fundamental change in their approach to service delivery. Librarians need to be effective and proactive in marketing. It is posited here that marketing is not the same as publicizing; it is not simply telling their communities how good their libraries are, and hoping people will come. The right people are crucial in making any implementation a success. Professional librarians and library assistants need to be recruited and promoted to ensure the future place of the library in the hearts of its community of readers. Library management needs to work hard at supporting outgoing and lively staff in this profound cultural shift, by developing and honing their marketing skills. In focusing on ever-evolving interaction with, and surveys of, users, in constantly re-engineering provision, and learning from service outcomes, any library will secure its place and its brand-name as a dynamic learning engine for both its readers and its staff. Notes: Author's affilication: Chinese University of Hong Kong (Louisa MC Lam, Colin Storey); City University of Hong Kong (Teresa To)

2006-08-01T00:00:00Z Wong, Philip http://dspace.cityu.edu.hk:80/handle/2031/3524 2007-05-14T08:49:54Z 2006-06-01T00:00:00Z

Title: Developing an e-theses collection in the CityU institutional repository Authors: Wong, Philip Abstract: This paper presents the background and process the CityU Library builds the E-theses collection in the institutional repository. Like many institutions, E-theses is not a new product in the CityU Library. Also like many institutions, the demand for a creating a new platform goes up when the limited functions and weak interface of the old system no longer meet the needs of users. Recently, the Library developed the university's IR. It is found that IR is an ideal platform for housing the E-theses collection. IR provides a centralized place for preserving and distributing the quality student works. It can expose the academic works to the Internet via OAI-PMH. The visibility gained will help the Library to obtain approval from authors to digitize and distribute their old theses. From the perspective of building IR, adding E-theses to IR gives a boost to its content and will help to promote IR to the academic communities of the university. Notes: ETD2006

2006-06-01T00:00:00Z