http://dspace.cityu.edu.hk:80/handle/2031/5384 2013-06-01T01:27:59Z 2013-06-01T01:27:59Z Zhang, Wei ( 張薇) http://dspace.cityu.edu.hk:80/handle/2031/6506 2012-08-07T07:43:22Z 2010-01-01T00:00:00Z

Title: Discursive contestation in China's marketized media : coverage of the torch relay incident in Beijing Olympics Authors: Zhang, Wei ( 張薇) Abstract: After three decades of economic reform, mass media in China have had to meet the challenges of political pressure and fierce market competition. These challenges have produced ideological contestation between media discourses. This study focuses on the coverage of the torch relay incidents prior to the Beijing Olympic Games in 2008 by the Global Times and the Southern Metropolis Daily, both of which set the boundary of official tolerance over media discourse on issues of political controversy. The Global Times, a subsidiary of the People’s Daily that reflects the Chinese government’s foreign policy, constructed the torch relay as a showcase of the prowess and achievements of the party-state so as to justify the legitimacy of the regime as well as to arouse nationalistic emotions against foreign criticism. It seeks to commodify official ideology as profitable information goods through sensationalized discursive strategies. On the other hand, the Southern Metropolis Daily, which is widely regarded as the most liberal and outspoken newspaper in China, framed the same event as an opportunity to reflect on how China can be a member of the international community. It adopts the professional convention of balance reporting to champion the universal values as embraced by the Olympic Games. Finally, the study maintained that marketization has partially expanded the ideological boundary of media discourses in China. Notes: CityU Call Number: GV721.92 .Z45 2010; iv, 106 leaves : ill. 30 cm.; Thesis (M.Phil.)--City University of Hong Kong, 2010.; Includes bibliographical references (leaves 98-102)

2010-01-01T00:00:00Z Qian, Li (錢莉) http://dspace.cityu.edu.hk:80/handle/2031/6285 2011-05-25T01:20:34Z 2009-01-01T00:00:00Z

Title: Corporate blogs : new opportunities for the organizational crisis response Authors: Qian, Li (錢莉) Abstract: As the Internet constantly brings about dramatic changes to crisis communication, two-way communication is increasingly believed to be far more effective for crisis response than the traditional top-down, one-way communication. This study aims to explore an effective crisis response strategy in view of the ever growing corporate blogs, in hopes to report as a typical interactive online communication tool, whether blogs can be adopted as a novel effective crisis response tool. A two-by-two factorial experiment was conducted, with four kinds of sites manipulating the types (Website and blog), and the hosts (company and news organization) of online crisis response tools. One hundred and twenty Hong Kong students reported their attitude toward a hypothetic company involved in a product recall crisis after being exposed to the crisis response which was posted on one kind of the sites. Results supported that (a) crisis response posted on the Website or blogs hosted by the company itself would get more positive audience impression, and then lead to more positive attitude toward the company; (b) crisis response posted on the corporate blog would get higher evaluation than the corporate Website on the interactive features, and then lead to more positive attitude toward the company; (c) crisis response posted by online news organization would have higher perceived credibility than that posted by the company itself. Implications for the selection of crisis response tools and formulation of relevant crisis response strategies are also discussed. Notes: CityU Call Number: HD49 .Q25 2009; vi, 88 leaves 30 cm.; Thesis (M.Phil.)--City University of Hong Kong, 2009.; Includes bibliographical references (leaves 72-82)

2009-01-01T00:00:00Z Huang, Hui (黃慧) http://dspace.cityu.edu.hk:80/handle/2031/5755 2010-03-18T04:31:20Z 2009-01-01T00:00:00Z

Title: Effect of financial news on investors' trading behavior Authors: Huang, Hui (黃慧) Abstract: Communication scholars have long been feeling their way to understand “media effects” -- effects that change or reinforce people’s knowledge, perceptions, attitudes, values as well as behaviors. Despite voluminous research on media effects, study of financial media’s impact on people’s investment decisions and behaviors is rather limited. This study examined how financial news affected individual investors’ investment behavior, specially trading frequency, in the Hong Kong stock market. It explored the financial news effects on individual investors based on communication theories, psycho-behavioral theories, as well as behavioral finance theory. It has proposed a conceptual framework that incorporates the uses and gratifications theory and the theory of planned behavior (TPB). A questionnaire was administered to 300 Hong Kong individual investors while a content analysis was used to identify the financial news contents, specially “shorting” or “frequent trading” information on different newspapers in Hong Kong. Path analyses using Amos 7.0 suggested the using of financial news had a strong effect on people’s attitude, intention and behavior. Notes: CityU Call Number: PN4784.F5 H83 2009; vi, 105 leaves 30 cm.; Thesis (M.Phil.)--City University of Hong Kong, 2009.; Includes bibliographical references (leaves 67-72)

2009-01-01T00:00:00Z Wu, Zhuoyun (吳卓昀) http://dspace.cityu.edu.hk:80/handle/2031/5746 2010-03-18T04:30:59Z 2009-01-01T00:00:00Z

Title: Anonymity, private self-awareness & online self-disclosure : an examination for blogging activities Authors: Wu, Zhuoyun (吳卓昀) Abstract: Personal blogs have become popular at the age of Computer Mediated Communication (CMC). Its emergence grants common Internet users‘ the authority to express themselves. In other words, blog is an ideal platform for self-disclosure on the Internet. The current study examined how Anonymity, Anticipated Future Interaction with potential audience, the Salience of Personal Identity and Private Self-awareness would influence bloggers‘ online Self-disclosure. Competing CMC theories covering the relationship between Anonymity and Self-disclosure, such as Deindividuation, Hyperpersonal Theory and the SIDE model, were tested and compared. An experiment was conducted. Anonymity, Anticipated Future Interaction, and Personal Identity Salience were manipulated in a 2 (Anonymous vs. Identifiable) × 2 (Reply vs. No Reply) × 2 (Salient vs. Unsalient) factorial design. Each participant was invited to write a piece of diary on an experimental blog website. A content analysis was conducted to measure different aspects of self-disclosure and levels of private self-awareness in the blogs. Results showed that identifiable bloggers disclosed broader and deeper personal information than anonymous bloggers; people who anticipated future interactions with audience would strategically disclose certain aspects of themselves in an extensive manner for the purpose of self-presentation; bloggers whose personal identities were salient had higher levels of self-awareness so that they had more self-disclosure in amount, breadth and depth. Notes: CityU Call Number: HM851 .W8 2009; 83 leaves 30 cm.; Thesis (M.Phil.)--City University of Hong Kong, 2009.; Includes bibliographical references (leaves 68-79)

2009-01-01T00:00:00Z