http://dspace.cityu.edu.hk:80/handle/2031/717 2013-04-30T15:44:39Z 2013-04-30T15:44:39Z Yang, Hairu (楊海儒) http://dspace.cityu.edu.hk:80/handle/2031/6124 2011-05-25T01:14:33Z 2009-01-01T00:00:00Z

Title: International entrepreneurship and organizational learning : a study of Chinese international firms Authors: Yang, Hairu (楊海儒) Abstract: This study aims to explore what the motivation of international entrepreneurship is in the domestic market and how international entrepreneurial firms survive in foreign market. Based on a sample of 212 Chinese international firms, it examines the level of internationalization of organizational field as an antecedent of international entrepreneurship from a neoinstitutional theory perspective. Exploitative and exploratory learning are considered as consequences of international entrepreneurship, because firms seek to achieve legitimacy in the host country. The nonlinear relationship between exploitative and exploratory learning and performance are further tested. Findings suggest that isomorphic pressure from the organizational field will cause firms to engage in international entrepreneurial activities. In order to get legitimacy in a host country, international entrepreneurship, in turn, is positively associated with the above two learning processes. Results also support that although exploitative and exploratory learning are beneficial, they would weaken a firm's performance in a foreign market, after a certain point. Keywords: international entrepreneurship, institutional isomorphism, neoinstitutional theory, legitimacy Notes: CityU Call Number: HB615 .Y36 2009; vii, 159 leaves 30 cm.; Thesis (Ph.D.)--City University of Hong Kong, 2009.; Includes bibliographical references (leaves 126-150)

2009-01-01T00:00:00Z Xu, Lianzi (徐蓮子) http://dspace.cityu.edu.hk:80/handle/2031/6123 2011-05-25T01:14:31Z 2009-01-01T00:00:00Z

Title: Organizational femininity, entrepreneurial orientation and firm performance Authors: Xu, Lianzi (徐蓮子) Abstract: This study makes an attempt to investigate the organizational culture which is identified with feminine values or feminine principles and its relationship with firm performance. To distinguish from the traditional description of "feminine organizational culture", which represents an organizational culture promoting gender equality, this study contributes a new concept "organizational femininity", which refers to a pattern of organizational culture which is identified with a set of feminine values, beliefs, and traits in an organization. This study also empirically tests its relationship with firm performance in the Chinese context. Moreover, this study explores the moderating effects of entrepreneurial orientation on the relationship between organizational femininity and firm performance. Gender Role Diversity, Employee Orientation, Emotional Orientation, Family Orientation and Interdependence Orientation are identified as five dimensions of organizational femininity. Empirical results reveal that four of the dimensions have significant positive effects on firm performance. Results also indicate complex relationships among organizational femininity dimensions, entrepreneurial orientation dimensions and firm performance. Theoretical and managerial implications of these findings are discussed in detail, followed by the presentation of the limitations and suggestions for future studies. Notes: CityU Call Number: HD58.7 .X8 2009; x, 174 leaves 30 cm.; Thesis (Ph.D.)--City University of Hong Kong, 2009.; Includes bibliographical references (leaves 131-164)

2009-01-01T00:00:00Z Liu, Jiayuan (劉佳媛) http://dspace.cityu.edu.hk:80/handle/2031/6122 2011-05-25T01:14:29Z 2010-01-01T00:00:00Z

Title: What are buyers looking at : an empirical study of antecedents of online trust in consumer-to-consumer market Authors: Liu, Jiayuan (劉佳媛) Abstract: While the consumer-to-consumer electronic commerce has been flourishing these years, the number of online buyers who complain and retreat has also been growing. Increasingly, buyers concern about being cheated and suffering loss due to the transaction. Thus, this study aims to investigate the antecedents for buyer’s online trust during the initial buyer-seller interaction process in C2C market. Facing the vagueness in literature, online trust in C2C context in this study is clearly defined as being held towards the online seller rather than the online auction platform. With this definition, the research model is developed. Platform characteristics are identified to have effect on buyer’s perception of system capability; while seller characteristics are introduced to affect perception of seller capability. The two perceptions further make impact on online trust, both moderated by buyer’s propensity to trust. Based on this model, a set of hypotheses are proposed and empirically tested with collected data. Results show a general support of the hypotheses. Finally, the implications and limitations of this study are discussed. Notes: CityU Call Number: HF5548.32 .L584 2010; iv, 79 leaves : ill. 30 cm.; Thesis (M.Phil.)--City University of Hong Kong, 2010.; Includes bibliographical references (leaves 66-76)

2010-01-01T00:00:00Z Huang, Li (黃莉) http://dspace.cityu.edu.hk:80/handle/2031/6121 2011-05-25T01:14:27Z 2009-01-01T00:00:00Z

Title: Identity-based information processing : the role of social identity activation and identity salience on product evaluation Authors: Huang, Li (黃莉) Abstract: This thesis calls attention to a new lens within the social identity perspective on marketing research. Specifically, marketers indicate their great interest in effective ways to persuade target consumers, including methods to influence their judgment and decisions, affect their responses to specific marketing stimuli, and so forth. In addition, as online communities bloom during this information technology era, various parties (e.g., community operators, marketers, media) become more and more anxious to target larger and larger potential consumer groups. The power of new, emerging, online consumer markets also inspires marketing scholars to explore a new perspective for targeting research. This study aims to contribute to the understanding of social identity effects on consumer behavior by studying the activation process of social identity salience and the consequent effects on identity-relevant marketing stimulus judgment and consumers’ recognition memory. This study hypothesizes that both direct identity primes and comparative distinctiveness can increase social identity salience (i.e., the activation of a social identity within a person’s social self-schema), and the strength of this identification moderates the responses to those identity primes and comparative distinctiveness traits. Across two studies, respondents exposed to an identity prime and who are comparatively distinctive express higher evaluations of advertisements that target them than do those not exposed to an identity prime and those not in comparatively distinctive situation. The data also reveal that the strength of identification moderates comparative distinctiveness but not identity prime effects. Moreover, when their social identity has been primed, people evoke identity salience and thus recall more brands and recognize more brands that feature some aspect of that identity. However, no interaction effect of strength of identification emerges. Similarly, participants in a comparative distinctive condition recall more brands and recognize more brands that feature their identity than do those in comparatively not distinctive conditions. This effect is more likely when person possess a strong social identity. This thesis concludes with some implications of these findings for social identity theory, social cognition research, and both offline and online marketing practice. Notes: CityU Call Number: HF5415.32 .H83 2009; vii, 118 leaves : ill. (some col.) 30 cm.; Thesis (M.Phil.)--City University of Hong Kong, 2009.; Includes bibliographical references (leaves 94-111)

2009-01-01T00:00:00Z