http://dspace.cityu.edu.hk:80/handle/2031/772 Fri, 14 Jun 2013 01:34:30 GMT 2013-06-14T01:34:30Z http://dspace.cityu.edu.hk:80/handle/2031/6982 Title: Personal traits, value perceptions and online buying intention : an empirical study of chinese E-generation Authors: Zhang, Hua (張華) Abstract: The explosive growth of E-shopping has brought drastic changes to consumers' lives, which has raised a significant challenge to study about how E-shopping fits in people's lives and what has induced people to adopt E-shopping. A theoretical model (Figure 3.1) is developed in accordance with theories such as the theory of reasoned action, technology acceptance model and flow theory. Literature review of consumer behavior of this study largely focuses on the examination of individual traits such as domain-specific knowledge, psychological risk and E-social identity and their impacts on online buying intention. The effects of a consumer's personal traits on online buying intention are identified to be mediated by the person's perceived usefulness and enjoyment of E-shopping. This study conducts an empirical investigation of these factors in the China business context. With the deployment of both qualitative and quantitative research methods, pretest and surveys are used to collect data. Finally, the study analyzes data using a series of statistical methods such as validity and reliability tests, multiple regression analysis, correlation analysis, principal exploratory test and structure equation modeling (SEM). Notes: CityU Call Number: HF5415.33.C6 Z35 2011; viii, 198 leaves : ill. 30 cm.; Thesis (Ph.D.)--City University of Hong Kong, 2011.; Includes bibliographical references (leaves 164-194) Sat, 01 Jan 2011 00:00:00 GMT http://dspace.cityu.edu.hk:80/handle/2031/6982 2011-01-01T00:00:00Z http://dspace.cityu.edu.hk:80/handle/2031/6124 Title: International entrepreneurship and organizational learning : a study of Chinese international firms Authors: Yang, Hairu (楊海儒) Abstract: This study aims to explore what the motivation of international entrepreneurship is in the domestic market and how international entrepreneurial firms survive in foreign market. Based on a sample of 212 Chinese international firms, it examines the level of internationalization of organizational field as an antecedent of international entrepreneurship from a neoinstitutional theory perspective. Exploitative and exploratory learning are considered as consequences of international entrepreneurship, because firms seek to achieve legitimacy in the host country. The nonlinear relationship between exploitative and exploratory learning and performance are further tested. Findings suggest that isomorphic pressure from the organizational field will cause firms to engage in international entrepreneurial activities. In order to get legitimacy in a host country, international entrepreneurship, in turn, is positively associated with the above two learning processes. Results also support that although exploitative and exploratory learning are beneficial, they would weaken a firm's performance in a foreign market, after a certain point. Keywords: international entrepreneurship, institutional isomorphism, neoinstitutional theory, legitimacy Notes: CityU Call Number: HB615 .Y36 2009; vii, 159 leaves 30 cm.; Thesis (Ph.D.)--City University of Hong Kong, 2009.; Includes bibliographical references (leaves 126-150) Thu, 01 Jan 2009 00:00:00 GMT http://dspace.cityu.edu.hk:80/handle/2031/6124 2009-01-01T00:00:00Z http://dspace.cityu.edu.hk:80/handle/2031/6123 Title: Organizational femininity, entrepreneurial orientation and firm performance Authors: Xu, Lianzi (徐蓮子) Abstract: This study makes an attempt to investigate the organizational culture which is identified with feminine values or feminine principles and its relationship with firm performance. To distinguish from the traditional description of "feminine organizational culture", which represents an organizational culture promoting gender equality, this study contributes a new concept "organizational femininity", which refers to a pattern of organizational culture which is identified with a set of feminine values, beliefs, and traits in an organization. This study also empirically tests its relationship with firm performance in the Chinese context. Moreover, this study explores the moderating effects of entrepreneurial orientation on the relationship between organizational femininity and firm performance. Gender Role Diversity, Employee Orientation, Emotional Orientation, Family Orientation and Interdependence Orientation are identified as five dimensions of organizational femininity. Empirical results reveal that four of the dimensions have significant positive effects on firm performance. Results also indicate complex relationships among organizational femininity dimensions, entrepreneurial orientation dimensions and firm performance. Theoretical and managerial implications of these findings are discussed in detail, followed by the presentation of the limitations and suggestions for future studies. Notes: CityU Call Number: HD58.7 .X8 2009; x, 174 leaves 30 cm.; Thesis (Ph.D.)--City University of Hong Kong, 2009.; Includes bibliographical references (leaves 131-164) Thu, 01 Jan 2009 00:00:00 GMT http://dspace.cityu.edu.hk:80/handle/2031/6123 2009-01-01T00:00:00Z http://dspace.cityu.edu.hk:80/handle/2031/5511 Title: A study of the intention of elderly institutionalisation : the impact of Chinese values : hsiao & bao Authors: Cheng, Chung Ling Simone (鄭仲玲) Abstract: Hsiao is a prominent belief in Chinese societies. Hsiao prescribes the duty and obligation of children towards parents. It is internalized during the process of socialisation since childhood. Yet, hsiao is culturally defined. The unique concept of hsiao is, in a high degree, dissimilar from filial obligation that emerged from countries of Western culture. Hsiao is closely associated with the development of Chinese culture over thousands of years. However, many researchers presumed that filial piety is universal. It is, therefore, necessary to investigate the basic premises of hsiao and it impacts on consumer behaviour. There is a perception that Chinese, in general, are reluctant to place their elderly parents or relatives to the elderly residential care institutions. Some scholars attribute this to the norm of hsiao in which children are obligated to take care of their parents by themselves at home. Others also ascribe it to the rule of bao as it is general perceived that care giving of the elderly parents is an act of reciprocation resulting from reception of nurture and care giving in childhood from parents. However, a few attempts to validate these assumptions. Therefore, this study is set out to understand the impacts of the indigenous Chinese beliefs and values, hsiao and bao on the intention of elderly institutionalisation. This study attempts to achieve two primary objectives. The first objective is to conceptualise hsiao based on theoretical framework and construct a valid and reliable instrument for measurement. The second objective is to build a comprehensive model that draws together the research from various disciplines in the study of the determinants of Chinese elderly institutionalisation. In particular, to investigate how Chinese hsiao linked with their purchasing decision. The study begins with a review of the Chinese literature on hsiao, bao, and elderly institutionalization, which indicates that relationships between parents and children and personal constrain which may influence Chinese decision making process on the purchase of elderly institutional care service. A structure model, therefore, incorporates hsiao, bao, attachment relationship, and competing demands on resources, product involvement and the intention of elderly institutionalization. To take account various personal constrains, a pseudo experimental design is employed. To enhance the scale reliability and validity, probability sampling is used and the sample size was 407. Personal interviews were conducted by experienced interviewers. Data analysis was basically divided into four parts. The first part concerns the development of a scale for hsiao and bao. The Scales were finally tested to be reliable and valid. Further, the two-dimensions of hsiao were explored using factor analysis. The second checked if treatments had the intended effect in manipulating various personal constrains by employing analysis of variance. In the third part of data analysis, with the exception of paths linking bao and attachment with involvement were found statistically significant, and in the expected direction. In the last part, data were found to fit the models satisfactorily. Finally, this study provides recommendations to different stakeholders, including the service providers, government, society, and public to enhance the public and the elderly acceptance to elderly institutionalization. Marketing strategies for the promoting of elderly residential care institutions is also suggested. Notes: CityU Call Number: HV1484.C65 H665 2008; viii, 421 leaves 30 cm.; Thesis (Ph.D.)--City University of Hong Kong, 2008.; Includes bibliographical references (leaves 341-395) Tue, 01 Jan 2008 00:00:00 GMT http://dspace.cityu.edu.hk:80/handle/2031/5511 2008-01-01T00:00:00Z