<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:taxo="http://purl.org/rss/1.0/modules/taxonomy/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0">
  <channel>
    <title>DSpace Collection: MKT - Master of Philosophy</title>
    <link>http://hdl.handle.net/2031/773</link>
    <description />
    <textInput>
      <title>The Collection's search engine</title>
      <description>Search the Channel</description>
      <name>search</name>
      <link>http://dspace.cityu.edu.hk//simple-search</link>
    </textInput>
    <item>
      <title>The myth of formal control and trust : a context-based analysis</title>
      <link>http://hdl.handle.net/2031/5457</link>
      <description>Title: The myth of formal control and trust : a context-based analysis
&lt;br/&gt;
&lt;br/&gt;Authors: Zhou, Chen (周晨)
&lt;br/&gt;
&lt;br/&gt;Description: CityU Call Number: HD2741 .Z57 2008; vi, 69 leaves   30 cm.; Thesis (M.Phil.)--City University of Hong Kong, 2008.; Includes bibliographical references (leaves 58-67)</description>
      <pubDate>Mon, 29 Oct 2007 22:58:59 GMT</pubDate>
    </item>
    <item>
      <title>An investigation of factors influencing employee service performance from a multi-dimension perspective : a study of Chinese service industries</title>
      <link>http://hdl.handle.net/2031/5044</link>
      <description>Title: An investigation of factors influencing employee service performance from a multi-dimension perspective : a study of Chinese service industries
&lt;br/&gt;
&lt;br/&gt;Authors: Li, Jin (李津)
&lt;br/&gt;
&lt;br/&gt;Description: CityU Call Number: HF5549.2.C6 L525 2007; Includes bibliographical references (leaves 93-134); Thesis (M.Phil.)--City University of Hong Kong, 2007; ix, 146 leaves : ill. ; 30 cm.</description>
      <pubDate>Sun, 29 Oct 2006 22:58:59 GMT</pubDate>
    </item>
    <item>
      <title>Effects of comparative advertising in high and low cognitive elaboration conditions</title>
      <link>http://hdl.handle.net/2031/4600</link>
      <description>Title: Effects of comparative advertising in high and low cognitive elaboration conditions
&lt;br/&gt;
&lt;br/&gt;Authors: Chow, Wing Chi (周詠芝)
&lt;br/&gt;
&lt;br/&gt;Description: CityU Call Number: HF5827.2.C46 2004; Includes bibliographical references (leaves 58-65); Thesis (M.Phil.)--City University of Hong Kong, 2004; viii, 77 leaves : ill. (some col.) ; 30 cm.</description>
      <pubDate>Wed, 29 Oct 2003 22:58:59 GMT</pubDate>
    </item>
    <item>
      <title>The mediating role of market penetration in the relationship between advertising and brand loyalty</title>
      <link>http://hdl.handle.net/2031/3961</link>
      <description>Title: The mediating role of market penetration in the relationship between advertising and brand loyalty
&lt;br/&gt;
&lt;br/&gt;Authors: Bi, Zili (畢自力)
&lt;br/&gt;
&lt;br/&gt;Description: 80 leaves : ill. ; 30 cm.; CityU Call Number: HF5823.B525 2003; Includes bibliographical references (leaves 60-70); Thesis (M.Phil.)--City University of Hong Kong, 2003</description>
      <pubDate>Tue, 29 Oct 2002 22:58:59 GMT</pubDate>
    </item>
  </channel>
</rss>

