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Please use this identifier to cite or link to this item: http://hdl.handle.net/2031/4551

Title: Construction of femininity : contemporary gender discourse of international women's magazines in Hong Kong (1997-2002)
Other Titles: Xianggang n{uml}u xing : Xianggang guo ji n{uml}u xing za zhi de dang dai xing bie lun shu (1997-2002)
香港女性 : 香港國際女性雜誌的當代性別論述 (1997-2002)
Authors: Loong, Yvonne Chi Wan (龍志溫)
Department: Dept. of English and Communication
Degree: Doctor of Philosophy
Issue Date: 2006
Publisher: City University of Hong Kong
Subjects: Discourse analysis
Femininity -- China -- Hong Kong
Women in mass media -- China -- Hong Kong
Women's periodicals
Notes: 263, [39] leaves : ill. (some col.) ; 30 cm.
CityU Call Number: P94.5.W652 L66 2006
Includes bibliographical references (leaves 249-263)
Thesis (Ph.D.)--City University of Hong Kong, 2006
Type: Thesis
Abstract: This thesis investigates how the international women’s magazines in Hong Kong construct a sense of femininity for Hong Kong women, how this femininity is consumed by local readers and how it becomes meaningful in their everyday lives. Adopting a gender-sensitive approach, this study enriches the local gender research database, in which most studies have concentrated on social problems faced by clients of various social groups, by studying the pleasures and uses of popular and easily accessible cultural texts in society like women’s magazines. The present thesis also represents a first attempt in local women’s magazine research to go beyond the quantitative analysis of the content and visuals by including also a qualitative account of interviews with both editors and readers of the magazines. Incorporating a reflective feminist perspective, I also critically examine my dealings and relationships with the informants and the research phenomenon. While the dominant femininity constructed by the international women’s magazines may be illustrated by the global formula which incorporates fashion and beauty sense, slimness and whiteness, the unspoken heterosexual orientation and the unmarked middle income lifestyle, such femininity is also contested by alternative articles and contradictory messages, mixed with a touch of local attitude and identity and fused by a complex web of advertising and consumerism cultures. Appropriating the content in the international women’s magazines in Hong Kong, local readers, using various tactics and strategies, (re)construct their femininities in a contemporary, highly westernized and yet pre-dominantly Chinese society their very own versions of glamorous, cosmopolitan and successful women.
Online Catalog Link: http://lib.cityu.edu.hk/record=b2147155
Appears in Collections:EN - Doctor of Philosophy

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