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Please use this identifier to cite or link to this item: http://hdl.handle.net/2031/4598

Title: The development of a harmony orientation scale : using Chinese-foreign joint ventures in China as an example
Other Titles: He xie dao xiang liang biao zhi gou jian : yi Zhong wai he zi qi ye wei li
和諧導向量表之構建 : 以中外合資企業為例
Authors: Chow, Raymond Ping-man (鄒炳文)
Department: Dept. of Marketing
Degree: Doctor of Philosophy
Issue Date: 2004
Publisher: City University of Hong Kong
Subjects: Corporations, Foreign -- China
Joint ventures -- China
Notes: CityU Call Number: HD62.47.C46 2004
Includes bibliographical references (leaves 240-287)
Thesis (Ph.D.)--City University of Hong Kong, 2004
xiii, 299 leaves : ill. ; 30 cm.
Type: Thesis
Abstract: This dissertation describes a study that was conducted to theoretically develop and empirically test a harmony orientation scale, using Chinese-foreign joint ventures in China as an example. A conceptual business model was also developed to examine the effects of harmony orientation on cooperation and performance in the Chinese cultural context. In the context of Chinese culture, harmony can be envisioned as a complex whole comprising different aspects of human beliefs and thus behaviours. Harmony orientation, therefore, can be perceived as a multi-faceted concept, encompassing the dimensions of fundamental harmony, instrumental harmony and value harmony. From a business perspective, harmony orientation is perceived to be directly associated with the level of cooperation between conjoining parties, and contributes significantly to the performance of a business venture. A total of 500 usable questionnaires were collected from a sample of Chinese-foreign joint ventures in China. The results of the data analysis indicated that the measurement scale for harmony orientation developed in the study was valid and reliable. Furthermore, the results of the hypotheses tests confirmed that harmony orientation first influences the level of cooperation, which then affects the level of performance. The implications of these findings enrich the content and meaning of the concept and can be applied to enhance the effectiveness of venture management.
Online Catalog Link: http://lib.cityu.edu.hk/record=b1871503
Appears in Collections:MKT - Doctor of Philosophy

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