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|Title: ||Globality and broadcasting media in China--measurements and media impact|
|Other Titles: ||Zhongguo shou zhong quan qiu xing yu mei jie--liang biao yu ying xiang|
|Authors: ||Pan, Xiaohui (潘晓慧)|
|Department: ||Department of Media and Communication|
|Degree: ||Doctor of Philosophy|
|Issue Date: ||2008|
|Publisher: ||City University of Hong Kong|
|Subjects: ||Globalization -- Social aspects -- China.|
Mass media -- Social aspects -- China.
|Notes: ||CityU Call Number: JZ1318 .P36 2008|
viii, 184 leaves : ill. 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2008.
Includes bibliographical references (leaves 161-176)
|Abstract: ||The accelerated globalization and its impact on all aspects of human life
have become a focal topic in the academic community. Volumes of works
have been written to explore and theorize the concept of globalization. Despite
all these efforts, however, much has been left inadequately
explored—especially at the individual level. This study attempts to examine
the manifestation of globalization at the individual level (e.g. individual
globality) and its relationship with media consumption. To investigate such a
relationship, this study first constructs several scales of attributes of individual
globality and then correlates them with individuals’ media consumption.
Guiding this investigation is a conceptual framework constructed on the basis
of the media system dependency theory.
The research method for this study is a random-sampling survey. Five
cities in China, Beijing, Chengdu, Changchun, Lanzhou, and Wuhan, are
selected as the sites of this study based on their geopolitical location, level of
economic development and access to both overseas and domestic media.
Those five cities serve well as representatives of Chinese cities. Through a
multi-stage cluster sampling procedure, data of a sample of 1316 adults have
been collected. The main measures of individual globality fall into four major
categories: political/ideological globality, cultural globality, social globality,
and consumption/lifestyle globality. The main measures of media
consumption are overall media exposure, exposure to foreign/overseas media,
and exposure to different media types and content.
The data have been analyzed by the use of several statistical tools, such as
correlation, multiple regression, and ANOVA. In light of the assumptions of the media system dependency theory, this study expects to generate empirical
evidence that tests the above media theory in the Chinese context and the
assumed positive relationship between various types of media exposure and
the level of individual globality. The major findings include: i) Urban Chinese
demonstrate a moderately high level of individual globality, and the level is
not significant different between the cities; ii) Mass media have been found to
be closely correlated with individual globality, however, no significant
difference is figured out in terms of the source of media; iii) The media
dependency relationship with individual globality has been partially supported;
iv) Inervening effects on the relationship have been identified with
demographic data collected at the five cities and it appears that locality,
income level, and English language ability play a major role in enhancing
globality in Chinese setting.
Overall, this preliminary study developed a self-reported instrument
designed to capture and access the figures of globality and yielded some
interesting results that are better suited for generating hypotheses for future
study. The findings present a clear relationship between electronic media use
and individual globality and underscore the benefits of taking a comprehensive
and integrated approach to examine the impact of globalization at individual
level and the media function in shaping people’s consciousness of becoming a
global citizen. The globality scales contribute some much-needed empirical
data to the ongoing discussions of globality in other media and cultural
contexts or geopolitical regions. In the future, the investigations of media
genres and printed media are needed to better understand the role of mass
media in formulating individual globality.|
|Online Catalog Link: ||http://lib.cityu.edu.hk/record=b2340550|
|Appears in Collections:||COM – Doctor of Philosophy |
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