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|Title: ||A study of the intention of elderly institutionalisation : the impact of Chinese values : hsiao & bao|
|Other Titles: ||Yi ge qi ying ru zhu yang lao yuan qing xiang zhi yan jiu : Zhongguo ren wen hua jia zhi : "xiao" yu "bao" de ying xiang|
一個耆英入住養老院傾向之研究 : 中國人文化價值 : "孝"與"報"的影響
|Authors: ||Cheng, Chung Ling Simone (鄭仲玲)|
|Department: ||Department of Marketing|
|Degree: ||Doctor of Philosophy|
|Issue Date: ||2008|
|Publisher: ||City University of Hong Kong|
|Subjects: ||Older people -- Institutional care -- China -- Hong Kong.|
Old age homes -- China -- Hong Kong.
Filial piety -- China -- Hong Kong.
|Notes: ||CityU Call Number: HV1484.C65 H665 2008|
viii, 421 leaves 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2008.
Includes bibliographical references (leaves 341-395)
|Abstract: ||Hsiao is a prominent belief in Chinese societies. Hsiao prescribes the duty and
obligation of children towards parents. It is internalized during the process of socialisation
since childhood. Yet, hsiao is culturally defined. The unique concept of hsiao is, in a high
degree, dissimilar from filial obligation that emerged from countries of Western culture. Hsiao
is closely associated with the development of Chinese culture over thousands of years.
However, many researchers presumed that filial piety is universal. It is, therefore, necessary
to investigate the basic premises of hsiao and it impacts on consumer behaviour.
There is a perception that Chinese, in general, are reluctant to place their elderly
parents or relatives to the elderly residential care institutions. Some scholars attribute this to
the norm of hsiao in which children are obligated to take care of their parents by themselves
at home. Others also ascribe it to the rule of bao as it is general perceived that care giving of
the elderly parents is an act of reciprocation resulting from reception of nurture and care
giving in childhood from parents. However, a few attempts to validate these assumptions.
Therefore, this study is set out to understand the impacts of the indigenous Chinese beliefs
and values, hsiao and bao on the intention of elderly institutionalisation. This study attempts
to achieve two primary objectives. The first objective is to conceptualise hsiao based on
theoretical framework and construct a valid and reliable instrument for measurement. The
second objective is to build a comprehensive model that draws together the research from
various disciplines in the study of the determinants of Chinese elderly institutionalisation. In
particular, to investigate how Chinese hsiao linked with their purchasing decision.
The study begins with a review of the Chinese literature on hsiao, bao, and elderly
institutionalization, which indicates that relationships between parents and children and
personal constrain which may influence Chinese decision making process on the purchase
of elderly institutional care service. A structure model, therefore, incorporates hsiao, bao,
attachment relationship, and competing demands on resources, product involvement and the
intention of elderly institutionalization.
To take account various personal constrains, a pseudo experimental design is
employed. To enhance the scale reliability and validity, probability sampling is used and the
sample size was 407. Personal interviews were conducted by experienced interviewers.
Data analysis was basically divided into four parts. The first part concerns the
development of a scale for hsiao and bao. The Scales were finally tested to be reliable and
valid. Further, the two-dimensions of hsiao were explored using factor analysis. The second
checked if treatments had the intended effect in manipulating various personal constrains by
employing analysis of variance. In the third part of data analysis, with the exception of paths
linking bao and attachment with involvement were found statistically significant, and in the
expected direction. In the last part, data were found to fit the models satisfactorily.
Finally, this study provides recommendations to different stakeholders, including the
service providers, government, society, and public to enhance the public and the elderly
acceptance to elderly institutionalization. Marketing strategies for the promoting of elderly
residential care institutions is also suggested.|
|Online Catalog Link: ||http://lib.cityu.edu.hk/record=b2340713|
|Appears in Collections:||MKT - Doctor of Philosophy |
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