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Please use this identifier to cite or link to this item: http://hdl.handle.net/2031/5746

Title: Anonymity, private self-awareness & online self-disclosure : an examination for blogging activities
Other Titles: Shen shi bo ke : ni ming xing, zi wo zhi jue ji hu lian wang shang de zi wo biao da
審視博客 : 匿名性, 自我知覺及互聯網上的自我表達
Authors: Wu, Zhuoyun (吳卓昀)
Department: Department of Media and Communication
Degree: Master of Philosophy
Issue Date: 2009
Publisher: City University of Hong Kong
Subjects: Blogs -- Social aspects.
Notes: CityU Call Number: HM851 .W8 2009
83 leaves 30 cm.
Thesis (M.Phil.)--City University of Hong Kong, 2009.
Includes bibliographical references (leaves 68-79)
Type: thesis
Abstract: Personal blogs have become popular at the age of Computer Mediated Communication (CMC). Its emergence grants common Internet users‘ the authority to express themselves. In other words, blog is an ideal platform for self-disclosure on the Internet. The current study examined how Anonymity, Anticipated Future Interaction with potential audience, the Salience of Personal Identity and Private Self-awareness would influence bloggers‘ online Self-disclosure. Competing CMC theories covering the relationship between Anonymity and Self-disclosure, such as Deindividuation, Hyperpersonal Theory and the SIDE model, were tested and compared. An experiment was conducted. Anonymity, Anticipated Future Interaction, and Personal Identity Salience were manipulated in a 2 (Anonymous vs. Identifiable) × 2 (Reply vs. No Reply) × 2 (Salient vs. Unsalient) factorial design. Each participant was invited to write a piece of diary on an experimental blog website. A content analysis was conducted to measure different aspects of self-disclosure and levels of private self-awareness in the blogs. Results showed that identifiable bloggers disclosed broader and deeper personal information than anonymous bloggers; people who anticipated future interactions with audience would strategically disclose certain aspects of themselves in an extensive manner for the purpose of self-presentation; bloggers whose personal identities were salient had higher levels of self-awareness so that they had more self-disclosure in amount, breadth and depth.
Online Catalog Link: http://lib.cityu.edu.hk/record=b2374988
Appears in Collections:COM – Master of Philosophy

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