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|Title: ||Effect of financial news on investors' trading behavior|
|Other Titles: ||Cai jing xin wen dui tou zi zhe tou zi xing wei zhi ying xiang|
|Authors: ||Huang, Hui (黃慧)|
|Department: ||Department of Media and Communication|
|Degree: ||Master of Philosophy|
|Issue Date: ||2009|
|Publisher: ||City University of Hong Kong|
|Subjects: ||Newspapers -- Sections, columns, etc. -- Finance.|
Stocks -- Psychological aspects -- China -- Hong Kong.
Hong Kong newspapers.
|Notes: ||CityU Call Number: PN4784.F5 H83 2009|
vi, 105 leaves 30 cm.
Thesis (M.Phil.)--City University of Hong Kong, 2009.
Includes bibliographical references (leaves 67-72)
|Abstract: ||Communication scholars have long been feeling their way to understand
“media effects” -- effects that change or reinforce people’s knowledge, perceptions,
attitudes, values as well as behaviors. Despite voluminous research on media effects,
study of financial media’s impact on people’s investment decisions and behaviors is
This study examined how financial news affected individual investors’
investment behavior, specially trading frequency, in the Hong Kong stock market. It
explored the financial news effects on individual investors based on communication
theories, psycho-behavioral theories, as well as behavioral finance theory. It has
proposed a conceptual framework that incorporates the uses and gratifications theory
and the theory of planned behavior (TPB). A questionnaire was administered to 300
Hong Kong individual investors while a content analysis was used to identify the
financial news contents, specially “shorting” or “frequent trading” information on
different newspapers in Hong Kong. Path analyses using Amos 7.0 suggested the
using of financial news had a strong effect on people’s attitude, intention and
|Online Catalog Link: ||http://lib.cityu.edu.hk/record=b2375002|
|Appears in Collections:||COM – Master of Philosophy |
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