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|Title: ||Understanding digital piracy behavior of individuals in virtual communities|
|Other Titles: ||Pou xi ge ren zai xu ni she qun zhong de shu ma dao ban xing wei|
|Authors: ||Kwong, Timothy Chung Hang (鄺頌恒)|
|Department: ||Department of Information Systems|
|Degree: ||Doctor of Philosophy|
|Issue Date: ||2009|
|Publisher: ||City University of Hong Kong|
|Subjects: ||Computer crimes.|
Piracy (Copyright) -- Social aspects.
Internet -- Social aspects.
|Notes: ||CityU Call Number: HV6773 .K85 2009|
xii, 220 leaves 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2009.
Includes bibliographical references (leaves 183-212)
|Abstract: ||In recent years, with the rapid growth of the Internet and related peer-to-peer
technology, the situation of digital piracy on the Internet has become increasingly
serious. In particular, the growth in the number of virtual communities has facilitated
the sharing of files among members of virtual communities. Today, owing to
strengthened prosecution by authorities, it is difficult to find a web site that provides
copyrighted digital materials (such as music, movies, software, games, etc.) for
downloading. As a result, piracy in virtual communities by means of peer-to-peer
transfer has become the trend, and the loss to copyright holders is very huge.
Previous research has focused on individual behavioral intention itself, which does
not completely explain the current situation inside virtual communities. It is therefore
important to understand the factors that affect members in virtual communities in
sharing copyrighted digital products on the Internet.
Prior piracy research has been studied from a wide range of perspectives, such as
economical, legal, ethical, culture, social, and psychological. One of the major
focuses in prior research has been on individual behavioral intention for piracy
behavior. The purpose in this study is to examine the behavior and the behavioral
intention of individuals to engage in digital piracy in virtual communities. A research
model is developed that is based on the Theory of Planned Behavior (TPB) to
explain individual digital piracy behavior. However, piracy in virtual communities is
affected not only by individual personal choice, but also by a collective action within the virtual community. This research therefore focuses on the individual behavior
under group settings. In the model development, literature from other research areas,
as well as virtual communities, is incorporated to reflect group interaction. In the
literature of virtual communities, there are no studies that directly use virtual
communities as a facilitating medium for unethical and even illegal purposes, such as
digital piracy. This research fills in the gap.
By incorporating theories from different disciplines, a research model of digital
piracy of virtual communities was established by rigorous development processes. A
cross-sectional study was conducted in Hong Kong to empirically test the validity
and reliability of the research model. The results supported the research model with
high validity and reliability. The same study was then replicated in China and the US
to increase the generalizability of the research model. The results obtained in China
and the US support those obtained in Hong Kong with some minor differences in
path loadings of the research model. The implications of the results, as well as the
differences among the three areas, are discussed critically with contributions,
limitations, and further research directions considered. With the research model, it is
hoped to contribute to more understanding on digital piracy by members of virtual
|Online Catalog Link: ||http://lib.cityu.edu.hk/record=b2375005|
|Appears in Collections:||IS - Doctor of Philosophy |
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