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Please use this identifier to cite or link to this item: http://hdl.handle.net/2031/5830

Title: The relationship between SNS usage dimensions and civic engagement: A case of university students in Southern China
Authors: Zhang, Xinzhi (張昕之)
Department: Department of Media and Communication
Issue Date: 2009
Course: COM5104 Research Methods for Communication and New Media
Programme: MA in Communication and New Media
Instructor: Dr. Lin Fen
Subjects: Usage Dimension
Civic Engagement
Civic Action
Civic Perception
Online social networks -- Political aspects -- China
College students -- Political activity -- China
Abstract: This article aims to 1) identify the different numbers of SNS usage dimensions and 2) examine the linkage between SNS usage dimensions and civic engagement in China. An online survey (n=123) was conducted in two comprehensive universities in southern China. Factor analysis identified three dimensions of SNS usage: interactivities, information exchanging and traditional usage whereas three types of application users include social interaction users, sharing partners and quasi online game players. Both civic action and civic perception were examined as indictor of civic engagement. Multiple linear regression analysis shown that traditional usage of SNS was positively linked with the civic action of community service but negatively linked with political voice illustration. As SNS application usage, quasi online gaming was positively associated with political voice illustration. However, the study failed to reveal any significant relationship between SNS usage and all kinds of civic perception. Discussions within Chinese political and educational background were made, together with limitations and possible directions for further similar researches.
Appears in Collections:OAPS - Dept. of Media and Communication

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