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Please use this identifier to cite or link to this item: http://hdl.handle.net/2031/6027

Project No.: 6000148
Title: Visual Communication and Advertising Design in Progress
Department: Department of Media and Communication (COM)
Principal Investigator: Cheung, Ming
Issue Date: 21-Jan-2011
Commencement Date: 1-Jul-2007
Completion Date: 16-Mar-2009
Abstract: This project aims to enhance the pedagogy design and curriculum development of three undergraduate courses (EN3566 Visual Communication, EN2809 Introduction to Advertising, EN3524 Desktop Publishing Design and Production) offered by the Department of English and Communication, so as to make them align with the OBTL development in the University. By integrating theory and practice, students are expected to become more creative and effective communicators in the increasingly globalized and visual-oriented world.
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