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|Title: ||Dancing with your competitors : competitor alliances and market returns|
|Other Titles: ||Yu jing zheng zhe gong wu : jing zheng lian meng yu shi chang hui bao|
與競爭者共舞 : 競爭聯盟與市場回報
|Authors: ||Lin, Ya (林娅)|
|Department: ||Department of Management|
|Degree: ||Master of Philosophy|
|Issue Date: ||2010|
|Publisher: ||City University of Hong Kong|
|Subjects: ||Strategic alliances (Business)|
|Notes: ||CityU Call Number: HD69.S8 L5526 2010|
60 leaves 30 cm.
Thesis (M.Phil.)--City University of Hong Kong, 2010.
Includes bibliographical references (leaves 53-60)
|Abstract: ||Firms often cooperate and compete simultaneously with their alliance partners.
This thesis attempts to explore the mechanisms that firms can use to promote
cooperation and limit competition in competitor alliances. Specifically, I investigate
how firms can minimize competition through alliance designs such as alliance scope and
alliance governance, while maximizing cooperation through resource complementarity,
repeated alliance experience and external technological uncertainty. I also examine
firms’ relative bargaining power in their value appropriation from competitor alliances.
The data were collected from four industries (computer, pharmaceutical, steel, and food)
in the United States from 1980 to 2006, and an event study methodology was used. The
findings suggest that, in order to benefit from competitor alliances, firms need to form
equity governance mode, find partners with resource complementarity, form competitor
alliances with repeated partners, and conduct competitor alliances under a high degree
of technological uncertainty. It is also interesting to find that small firms, compared with
large firms, are likely to reap more market returns from competitor alliances.|
|Online Catalog Link: ||http://lib.cityu.edu.hk/record=b3947587|
|Appears in Collections:||MGT - Master of Philosophy |
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