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|Title: ||Corporate blogs : new opportunities for the organizational crisis response|
|Other Titles: ||Qi ye bo ke : zu zhi wei ji chuan bo zhi xin qi ji|
企業博客 : 組織危機傳播之新契機
|Authors: ||Qian, Li (錢莉)|
|Department: ||Department of Media and Communication|
|Degree: ||Master of Philosophy|
|Issue Date: ||2009|
|Publisher: ||City University of Hong Kong|
|Subjects: ||Crisis management.|
Business enterprises -- Blogs.
|Notes: ||CityU Call Number: HD49 .Q25 2009|
vi, 88 leaves 30 cm.
Thesis (M.Phil.)--City University of Hong Kong, 2009.
Includes bibliographical references (leaves 72-82)
|Abstract: ||As the Internet constantly brings about dramatic changes to crisis communication,
two-way communication is increasingly believed to be far more effective for crisis
response than the traditional top-down, one-way communication. This study aims to
explore an effective crisis response strategy in view of the ever growing corporate
blogs, in hopes to report as a typical interactive online communication tool, whether
blogs can be adopted as a novel effective crisis response tool. A two-by-two factorial
experiment was conducted, with four kinds of sites manipulating the types (Website
and blog), and the hosts (company and news organization) of online crisis response
tools. One hundred and twenty Hong Kong students reported their attitude toward a
hypothetic company involved in a product recall crisis after being exposed to the
crisis response which was posted on one kind of the sites. Results supported that (a)
crisis response posted on the Website or blogs hosted by the company itself would get
more positive audience impression, and then lead to more positive attitude toward the
company; (b) crisis response posted on the corporate blog would get higher evaluation
than the corporate Website on the interactive features, and then lead to more positive
attitude toward the company; (c) crisis response posted by online news organization
would have higher perceived credibility than that posted by the company itself.
Implications for the selection of crisis response tools and formulation of relevant
crisis response strategies are also discussed.|
|Online Catalog Link: ||http://lib.cityu.edu.hk/record=b3947928|
|Appears in Collections:||COM – Master of Philosophy |
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