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Title: Shenzhen Acto Digital Video Technology Co. marketing plan on ASI Earphone
Authors: Chan, Shuk Kwan (陳淑均)
Leung, Wing Kai (梁穎佳)
Ho, Ting Ting (何婷婷)
Cheng, Tung Wan (鄭彤云)
Wong, Mei Ki (黃美琪)
Leung, Hoi Man (梁凱雯)
Lo, Kai Tai (羅啟泰)
Hui, Cho Sin Joyce (許初善)
Department: Department of Marketing
Issue Date: 2014
Course: MKT4604 Marketing in China
Programme: Bachelor of Business Administration (Honours) in China Business
Instructor: Prof. Yang, Haibin
Subjects: Marketing -- Planning -- Case studies.
Headphones -- Marketing -- Case studies.
Notes: This paper is under embargo at City University of Hong Kong until March 2017.
Citation: Chan, S. K., Leung, W. K., Ho, T. T., Cheng, T. W., Wong, M. K., Leung, H. M., Lo, K. T., & Hui, C. S. J. (2014). Shenzhen Acto Digital Video Technology Co. marketing plan on ASI Earphone (Outstanding Academic Papers by Students (OAPS)). Retrieved from City University of Hong Kong, CityU Institutional Repository.
Abstract: Wearable devices become increasingly popular products, intense competition in the market can be found. In order to understand the consumer's mind, our team analyzed the primary data and take reference of primary data hoping to get comprehensive and timely information. The results showed that the majority of respondents are interested in hightech products, reflecting the high-tech products have great potential for development. Therefore, we integrated the idea of respondents and interviewees, and then develop a series of marketing strategies for ACTO smart headphones.
Appears in Collections:OAPS - Dept. of Marketing

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