Please use this identifier to cite or link to this item:
http://dspace.cityu.edu.hk/handle/2031/7521| Title: | A study on motives, usage, self-presentation and number of followers on instagram |
| Authors: | Cheung, Ting Ting (張婷婷) |
| Department: | Department of Applied Social Sciences |
| Issue Date: | 2014 |
| Course: | SS4595 Independent Study in Applied Sociology |
| Programme: | Bachelor of Social Sciences (Honours) in Applied Sociology |
| Instructor: | Dr. Choi, Siu Kay Alfred |
| Subjects: | Online social networks -- Social aspects -- China -- Hong Kong. College students -- Social networks -- China -- Hong Kong. |
| Citation: | Cheung, T. T. (2014). A study on motives, usage, self-presentation and number of followers on instagram (Outstanding Academic Papers by Students (OAPS)). Retrieved from City University of Hong Kong, CityU Institutional Repository. |
| Abstract: | Instagram, a burgeoning social networking site that developed dramatically among adolescents in Hong Kong nowadays. This study is to investigate the relationship between motives, usage, self-presentation and number of Followers on Instagram by applying the Use and Gratification Theory as well as the Impression Management approach. A total of 181 undergraduate students from City University of Hong Kong were recruited for the conduction of quantitative survey. It was found that motives was positively associated with both usage and self-presentation while the number of Followers also clarified to have a positive correlation with Instagram usage and self-presentation. However, no significant causal relationship was examined between motives and number of Followers. |
| Appears in Collections: | OAPS - Dept. of Social and Behavioural Sciences |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| fulltext.html | 154 B | HTML | View/Open |
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