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Please use this identifier to cite or link to this item: http://dspace.cityu.edu.hk/handle/2031/7611
Project No.: 6000420
Title: Mobile-based Learning Discovery Curriculum
Department: Department of Information Systems (IS)
Principal Investigator: Tong, Yu
Co-investigator: Sia, Choon Ling (IS)
Tan, Chuan Hoo (IS)
Zeng, Xiaohua (MKT)
Issue Date: 14-Aug-2015
Commencement Date: 1-Jan-2013
Completion Date: 17-Mar-2015
Abstract: In this project, we aim to introduce mobile technologies into a GE course – Personal and Firm Profiling in the Digital Society, which explains key concepts, frameworks and processes by which digital platform reshapes personal interactions and firm branding. In line with the theme of the course, we plan to design a series of interactive exercises by utilizing the mobile applications to explore effective ways of firm branding and group collaboration. In this way, the students will be able to assimilate the knowledge in a vivid and favorite manner.
Appears in Collections:Teaching Development Grant Projects

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