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Recent Submissions

What are buyers looking at : an empirical study of antecedents of online trust in consumer-to-consumer market

Identity-based information processing : the role of social identity activation and identity salience on product evaluation

The myth of formal control and trust : a context-based analysis

An investigation of factors influencing employee service performance from a multi-dimension perspective : a study of Chinese service industries

Effects of comparative advertising in high and low cognitive elaboration conditions

 

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