Please use this identifier to cite or link to this item: http://dspace.cityu.edu.hk/handle/2031/8367
Title: Fans’ unique reactions towards the celebrity endorsement on microblog: the influence of source factors and parasocial interaction
Authors: Gong, Wanqi (龔婉祺)
Department: Department of Media and Communication
Issue Date: 2015
Course: COM8000 Communication and Society
Programme: Doctor of Philosophy in Media and Communication
Supervisor: Dr. Li, Xigen
Description: This paper is under embargo at City University of Hong Kong until March 2018.
Citation: Gong, W. (2015). Fans’ unique reactions towards the celebrity endorsement on microblog: The influence of source factors and parasocial interaction (Outstanding Academic Papers by Students (OAPS)). Retrieved from City University of Hong Kong, CityU Institutional Repository.
Appears in Collections:OAPS - Dept. of Media and Communication

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