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|Title: ||Fans’ unique reactions towards the celebrity endorsement on microblog: the influence of source factors and parasocial interaction|
|Authors: ||Gong, Wanqi (龔婉祺)|
|Department: ||Department of Media and Communication|
|Issue Date: ||2015|
|Course: ||COM8000 Communication and Society|
|Programme: ||Doctor of Philosophy in Media and Communication|
|Supervisor: ||Dr. Li, Xigen|
|Citation: ||Gong, W. (2015). Fans’ unique reactions towards the celebrity endorsement on microblog: The influence of source factors and parasocial interaction (Outstanding Academic Papers by Students (OAPS)). Retrieved from City University of Hong Kong, CityU Institutional Repository.|
|Appears in Collections:||OAPS - Dept. of Media and Communication|
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