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Title: Sino Centre: Shopping Mall as a Cultural Space
Authors: Chow, Ming Wai (周明慧)
Fung, Lok Ting (馮樂婷)
Yip, Wing Yan (葉穎欣)
Fok, Tsz Huen (霍芷萱)
Department: Department of Chinese and History
Issue Date: 2016
Course: CAH4514 Project
Programme: Bachelor of Arts (Honours) in Culture and Heritage Management
Supervisor: Dr. Lee, Vivian
Citation: Chow, M. W., Fok, T. H., Fung, L. T., & Yip, W. Y. (2016). Sino Centre: shopping mall as a cultural space (Outstanding Academic Papers by Students (OAPS)). Retrieved from City University of Hong Kong, CityU Institutional Repository.
Abstract: The research explores an organically formed cultural space, a shopping center at the heart of Hong Kong's busiest commercial district that has developed into an alternative model of popular cultural consumption under a disappearing ownership model - fragmented ownership. Within the context of the current land development policy in Hong Kong, this ownership model creates a shelter for the small scale, non-chain shops to survive under the tense competition with the international chained brands and still be able to operate in the shopping malls. Using Sino Centre as a case study, it represents a shopping mall under fragmented ownership and, at the same time, act as a cultural space that caters to diversified tastes of consumers. Besides the ownership model, the research will further look into the ecology within Sino Centre as a cultural space and the consumption patterns of the popular cultural products offered in Sino Centre while comparing with the highly standardized corporate own shopping mall in the same geographical location, the Langham Place in Mong Kok district.
Appears in Collections:OAPS - Dept. of Chinese and History

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