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Title: Marketing and customer relationship management strategy for P2P company
Authors: An, Bing (安冰)
Huang, Yiying (黃軼穎)
Xue, Miaoyun (薛妙云)
Paragas, Jericson Fernando
Zhou, Rui
Department: Department of Information Systems
Issue Date: 2016
Course: IS6930 Management Consulting in Asia
Programme: Master of Science in Business Information Systems - Stream B / Master of Science in Electronic Business & Knowledge Management / Master of Science in Information Systems Management
Supervisor: Dr. Fang, Yulin; Mr. Lo, Frank; Dr. Xu, Dongming
Citation: An, B., Huang, Y., Xue, M., Paragas, J. F., & Zhou, R. (2016). Marketing and customer relationship management strategy for P2P company (Outstanding Academic Papers by Students (OAPS)). Retrieved from City University of Hong Kong, CityU Institutional Repository.
Appears in Collections:OAPS - Dept. of Information Systems

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