Please use this identifier to cite or link to this item: http://dspace.cityu.edu.hk/handle/2031/8804
Title: Mobile internet finance application design and planning consultation
移动互联网金融应用软件设计与规划
Authors: Fan, Ruiqi (樊瑞琪)
Gonzalez, Aravena, Ignacio
Jiao, Lin (焦琳)
Lam, Sherry
Qiu, Siming (邱思明)
Wang, Shili (王施力)
Department: Department of Information Systems
Issue Date: 2016
Course: IS6930 Management Consulting in Asia
Programme: Master of Science in Business Information Systems - Stream A / Master of Science in Information Systems Management / Master of Science in Business Information Systems - Stream B
Supervisor: Dr. Fang, Yulin; Mr. Lo, Frank; Dr. Xu, Dongming
Citation: Fan, R., Gonzalez Aravena, I., Jiao, L., Lam, S., Qiu, S., & Wang, S. (2016). Mobile internet finance application design and planning consultation (Outstanding Academic Papers by Students (OAPS)). Retrieved from City University of Hong Kong, CityU Institutional Repository.
Abstract: Through literature review of the P2P industry in China, consideration of the competitors’ web and app development cycle statuses, onsite interviews with both our client Shenzhen Rongxin Financial Information Services Co., Ltd. (RXW) and their customers, and lastly, client comments after the on-site presentation, we have compiled the data and findings to create recommendations in the following report. More specifically, we have made recommendations for three e-platforms: website, mobile web (WeChat) and mobile application. The first two are existing platforms that require updates to existing functions. The features recommended (for the three platforms) are deemed necessary in the market as they are found in websites and apps of RXW’s competitors. The third platform, mobile application, is one that requires in depth planning and design for product development. Our aim is to build a compelling case to convince RXW that in this technological day and age, mobile applications are essential in providing well-rounded and convenient customer experience, in order to remain competitive in the P2P lending industry. In support of this case, we also provide a schedule and cost estimate for app creation. All in all, we hope that Shenzhen Rongxin Financial Information Services Co., Ltd. will find our consultation work to be of great use for their short and long-term growth strategies.
Appears in Collections:OAPS - Dept. of Information Systems

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