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Please use this identifier to cite or link to this item: http://hdl.handle.net/2031/8807

Title: Parasocial interaction, perceived celebrity credibility, and attitudes towards gossip as predictors of audiences' tendency to gossip
Authors: Dai, Shangyun (戴尚昀)
Yan, Jiaying (嚴佳㼆)
Wang, Lu (王璐)
Zhang, Zhang (張彰)
Department: Department of Media and Communication
Issue Date: 2016
Course: COM5104 Project
Programme: Master of Arts in Communication and New Media
Supervisor: Prof. Li, Xigen
Citation: Dai, S., Yan, J., Wang, L., & Zhang, Z. (2016). Parasocial interaction, perceived celebrity credibility, and attitudes towards gossip as predictors of audiences' tendency to gossip (Outstanding Academic Papers by Students (OAPS)). Retrieved from City University of Hong Kong, CityU Institutional Repository.
Abstract: Rationally, spreading gossip is a human nature especially in the era of mass communication. The low price of printing accelerates the spread of gossip. Stars come into people's sights under the impetus of the medium. This study tested three factors of the tendency to gossip, including PSI, PCC and ATG on the Chinese social network sites. The findings of presented study actuate previous studies on the tendency to gossip, and we applied the TPB as the basis theory to conduct the research. It is novel to integrate the three predictors PSI, PCC, and ATG to examine how they influence TTG concurrently within new media situation. In particular, an originally designed model aims testing the multiple interactions among variables has been brought forward. Besides the model, the study also tested how PCC, PSI, and ATG work on TTG separately, trying to further our understandings of individuals' TTG on SNSs in communication field.
Appears in Collections:OAPS - Dept. of Media and Communication

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