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http://dspace.cityu.edu.hk/handle/2031/9542| Title: | What do Chinese armed forces say in social media? A probe into Chinese military’s strategic use of WeChat |
| Authors: | Huang, Wei (黃蔚) |
| Department: | Department of Media and Communication |
| Issue Date: | 2021 |
| Course: | COM8005 Quantitative Research Methods in Media and Communication |
| Programme: | Doctor of Philosophy in Media and Communication |
| Supervisor: | Dr. Chia, Stella |
| Description: | This paper is under embargo at City University of Hong Kong until April 2024. |
| Citation: | Huang, W. (2021). What do Chinese armed forces say in social media? A probe into Chinese military’s strategic use of WeChat (Outstanding Academic Papers by Students (OAPS), City University of Hong Kong). |
| Abstract: | This study examined the strategic use of social media for public engagement by the Chinese military. Guided by the organization-public engagement framework of stakeholder engagement, a quantitative content analysis was performed with 786 articles published by five Chinese military units in their official WeChat accounts. This study generated empirical evidence that the objective information dissemination, promotion and mobilization were the top three content strategies used by high-ranking Chinese military units that are directly under China's supreme military authority, and the Chinese Communist party and the servicemen were the respective target of promotion and mobilization. This study also found the fear message appeal is most effective in arousing high engagement. Theoretical and practical implications are discussed. |
| Appears in Collections: | OAPS - Dept. of Media and Communication |
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