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Title: Brand strategy for Convoy: a leading financial planning services provider
Authors: Leung, Cato Sze Man (梁思敏)
Li, Roy Ching Yeung (李征洋)
Ng, Ricky Ming Tak (伍明德)
Tam, Heidi Hoi Yi (譚凱兒)
Department: Department of Marketing
Issue Date: 2006
Award: Won the 2nd runner-up in the Convoy Business Administration Paper 2005 organized by Hong Kong Federation of Business Students
Type: Article
Appears in Collections:Student Works With External Awards

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