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http://dspace.cityu.edu.hk/handle/2031/8839| Title: | Cook1cook business proposal |
| Authors: | Fang, Zhejing (方哲婧) Wan, Xiaonan (萬曉楠) Guo, Jia (郭家) Liu, Yejun (劉頁均) |
| Department: | Department of Economics and Finance (Fang, Z.; Wan, X.; Guo, J.); Department of Accountancy (Liu, Y.) |
| Issue Date: | Feb-2017 |
| Award: | Won the Merit Award in the 10th ACCA Hong Kong Business Competition. |
| Supervisor: | Mr. Mak, William Tze-leung |
| Type: | Project |
| Abstract: | The aim of this proposal is to help the Cook1cook social enterprise, which helps stay-at-home moms to improve their quality of life, by analysing current situations and by providing advice on marketing and financing strategies. Our specific objectives are to deliver action plans to the company to improve its popularity, profit and social impact. There are four main marketing areas of advice, including Facebook Live Video, the Point Redemption Scheme, Cooking Competitions, and Collection of Virtual Brand Spokesman. Financial suggestions would include gaining funding from diverse sources and using variable budgeting plans to manage costs and revenue better. |
| Appears in Collections: | Student Works With External Awards |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| award_news.html | 218 B | HTML | View/Open | |
| award_winning_work.html | 164 B | HTML | View/Open | |
| award_winning_work_presentation.html | 177 B | HTML | View/Open |
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